Growing up I always had a fascination with fitness and wellness. Whilst that seems normal nowadays, I neglected to add that I grew up in a very tough, very poor neighbour in Birmingham. I can tell you for a fact, mediation and wellness weren’t the things that we spoke about whilst hanging out on the corners smoking cigarettes. 

Nevertheless, this fascination grew and whilst a I was a student in the 90’s I started practising yoga as a way to stay sane.Something that had always seemed to be missing was fufilled by the calmness and sernity felt when I first practiced the art of meditation and yoga. I soon became well versed in the complex nature of charkras and their consequential alinement through such practices. Fast forward 20 years, I was lucky enough to pass on this fitness & wellness genre to my daughter. Being diagnosed with PNES (Psychogenic non-epileptic seizures) yoga has been a small escapse for her and a way to regain control of her body despite her condition. 

Over the years together we have regularly Ashtanga classes together and even Bikram yoga (hard work). Gadually over the years, I began to realise taking time out, performing yoga and meditation is a great way to centre yourself. 

“Yoga means addition – addition of energy, strength and beauty to body, mind and soul.”

And as for the Liforme mat and how that came about? Well it all started, as these things often do, with a pretty simple idea. I had of course experienced lots of different teachers giving lots of different alignment cues when teaching Asana. Quite often (although of course not always), those cues would amount to directions for the positioning of hands, feet or other body parts in a certain place on the mat. So I asked myself: “why doesn’t someone put some markers to help me position myself evenly, or help my teacher see where I’m at”? This simple idea is one that turned out to be extremely effective for both new comers and expert yogi’s alike. A mat that helps you master form whilst you learn is a very clever mat indeed.